The evidence

The research on self-made wealth

Across forty years of survey research, roughly two-thirds to four-fifths of millionaires received no meaningful inheritance. The belief that most wealth is inherited is one of the most durable myths in personal finance, and it is not what the data shows. Here are the major studies, what each found, how it was run, and what to be careful about.

Every figure below is sourced to the organization that produced it. Where a study has a weakness, such as a self-selected sample, a commercial motive, or a loose definition, it is named. The point isn’t to win an argument. It’s to show how often the same finding appears across different researchers and methods.

Foundational survey research

The Millionaire Next Door

Thomas J. Stanley & William D. Danko · 1996 · 20+ years of surveys and interviews with U.S. millionaires

The book that defined the field. Stanley, an academic researcher who studied the affluent from 1973 onward, found that about 80% of American millionaires were first-generation affluent. They built the wealth rather than inheriting it. Fewer than 20% had inherited 10% or more of their wealth, and only 19% received any income or wealth from a trust or estate.

The wealthy Stanley described were not who people pictured. Many worked for themselves in unglamorous trades. Many lived in the same modest home for years. Their defining trait was spending far below their means. The wealth came from discipline sustained over time, not from a windfall or a name.

Read it as: the anchor study, and still the most cited. Based on repeated surveys over two decades. Its weakness is age: the fieldwork predates 2000. Later surveys point in the same direction.

Evidence strength: Moderate for describing millionaires; low for proving what causes wealth.

Large-scale panel survey

Ramsey Solutions’ National Study of Millionaires

Ramsey Solutions · fielded Nov 2017 – Jan 2018 · 10,000 U.S. millionaires

The largest survey of its kind its authors know of. Its headline finding: 79% received no inheritance at all . Only 21% inherited anything; just 3% inherited a million dollars or more.

The rest of the picture is the useful part. Eight in ten grew up at or below a middle income. Only 15% ever held a senior leadership role. One-third never earned six figures in any single working year of their career. The top five careers were ordinary: engineer, accountant, teacher, management, attorney. Sixty-two percent went to public state universities; only 8% attended elite private schools.

Read it as: the most complete modern dataset on how ordinary the path is. Two fair caveats. It was fielded partly through Ramsey’s own research panel, an audience already drawn to careful money advice. And the claim that it’s the largest ever run comes from Ramsey itself. Still, the sample is large, and the direction matches everything else here.

Evidence strength: Low to moderate. Large, but self-reported, a single point in time, and partly drawn from Ramsey’s own audience. Note that 79% received no inheritance and 89% were first-generation wealth builders: two different measures.

Financial-industry survey

Fidelity Millionaire Outlook

Fidelity Investments · multiple waves, 2012–2019 · 1,000–2,000+ millionaire households per wave

Fidelity has run this survey repeatedly, which makes it useful for consistency rather than a single number. The 2012 wave found 86% of millionaires were self-made, having not grown up wealthy. A 2017 figure of 88% is widely repeated, but the original study is hard to find, so we don’t rely on it. The 2019 wave measured wealth rather than people: it found 82% of millionaire wealth was self-earned, versus 18% inherited.

The waves also separated the two groups by behavior. The self-made built mainly through investments, rising asset values, and pay. Those born wealthy leaned more on inheritance and real estate. Different starting points, different habits.

Read it as: useful for its repetition: different waves point the same way, though the 2012 share of people (86%) and the 2019 share of wealth (82%) measure different things. Caveat: respondents are Fidelity clients, a wealthier and more investment-engaged group than the general millionaire population.

Evidence strength: Moderate, descriptive, industry-sponsored.

Global wealth database

Wealth-X / Altrata Billionaire Census

Wealth-X (Altrata) · annual · the global billionaire population (~3,000+ individuals)

The survey studies rely on people describing themselves. The Billionaire Census is built from a research database of known individuals instead, which removes that bias. Its 2023 edition found that self-made wealth dominates across every billionaire age group. Earlier editions put the self-made share of the world’s billionaires around two-thirds, with the remainder split between pure inheritors and those who inherited and then expanded.

Read it as: the strongest methodology here for the top of the wealth scale, because it doesn’t depend on anyone describing themselves. It covers billionaires, not ordinary millionaires, so the self-made share runs a little lower than in the survey studies. Inherited wealth concentrates at the very top.

Evidence strength: Moderate. Stronger method, but it covers billionaires and uses commercial data.

Global wealth database

Forbes self-made billionaire data

Forbes · annual billionaires list · 2,800+ individuals worldwide

Forbes scores every billionaire on a self-made scale, from those who inherited everything to those who built from nothing. On the 2025 list, 67% of the world’s billionaires were self-made, up from 66% in 2024, by Forbes’s count. Its separate list of the 400 richest Americans classified 71% as self-made in 2025. The country spread is the interesting part. An independent analysis of the Forbes list put China and Russia near 97% self-made and the U.S. around 73%. Much of Western Europe runs the other way, with Germany near 25%, reflecting older fortunes and different conditions for new businesses.

Read it as: useful for the cross-country comparison, which shows “self-made” is partly a function of where and when an economy grew. Caveat: Forbes’ self-made scoring is a judgment call per person, and its cutoffs are debated.

Evidence strength: Moderate. Consistent, but scoring is a judgment call.

Private-bank survey

Bank of America Study of Wealthy Americans

Bank of America Private Bank · 2024 · Americans with $3 million or more in investable assets

This study splits wealth three ways instead of two. In its 2024 survey, 25% were self-made, meaning a middle-class or poor upbringing and no inheritance. Another 43% had a head start: a wealthy upbringing, or a middle-class upbringing plus some inheritance. The rest had both a wealthy upbringing and an inheritance. The bank’s 2022 survey found a similar split: 27%, 46%, and 28%, with rounding. Among the wealthiest Americans, only about a quarter built it from nothing. This is the one study on the page where fewer than half are fully self-made, and it belongs here for that reason. It measures the top of the wealth scale, where inherited money concentrates.

Read it as: the counterweight. The wealthier the group, the more a head start shows up. Most people here still had to build at least part of their wealth, but only a minority started with nothing.

Evidence strength: Moderate, descriptive, industry-sponsored.

What all of it adds up to

Six efforts, from an academic, a finance-advice company, an investment firm, two wealth databases, and a private bank, used different methods and samples. The surveys of millionaires point the same way: for most millionaires, wealth was built, not inherited. Those surveys land between 79% and 88%. Billionaire databases land nearer two-thirds. Among the wealthiest Americans, Bank of America found far fewer who started with nothing.

Read carefully, none of this says a head start doesn’t help. It plainly does. That’s why the self-made share is lower among billionaires and in old-money economies. What the research refutes is the specific, common belief that inheritance is the normal path to wealth. It isn’t. For the ordinary millionaire, it’s the exception.

One honest complication, because leaving it out would be exactly what this page exists to avoid: at the very top, inheritance is rising. UBS reported that 2023 was the first year since it began tracking that newly minted billionaires inherited more wealth than they earned. Oxfam has argued that a growing share of billionaire wealth comes from inheritance. Both findings concern the newest billionaires and the largest fortunes, the thinnest slice of the top. Among ordinary millionaires, the people this site is about, the surveys have pointed the same way for decades: most built it.

What the data supports is narrower than either side of the argument usually claims. A head start helps. It isn’t required. For most people who reach seven figures, starting without one is the normal path.

The research behind the four habits

The studies above describe who became wealthy. The studies below are stronger evidence for how, because they use administrative data or real-world changes rather than people describing themselves. Most of them study employees and earners in general, not millionaires specifically. The millionaire surveys show what self-made millionaires did. This research shows how habits like theirs stick.

Peer-reviewed economics · Build a paid skill · Own a stake

Capitalists in the Twenty-First Century

Matthew Smith, Danny Yagan, Owen Zidar & Eric Zwick · Quarterly Journal of Economics, 2019 · U.S. tax data linked to about 11 million firms

Most top earners are “working rich.” Their income comes mainly from their own skills, often as owners of mid-sized firms in skill-heavy industries, rather than from passive investments.

Evidence strength: High. Peer-reviewed and built on administrative data rather than surveys.

Peer-reviewed economics · Invest automatically

The Power of Suggestion

Brigitte Madrian & Dennis Shea · Quarterly Journal of Economics, 2001 · one large U.S. employer, before and after a plan change

When a company switched to enrolling employees in its 401(k) automatically, participation was significantly higher, even though nothing else about the plan changed. Many employees kept whatever contribution rate and fund the plan chose by default.

Evidence strength: High, and widely built on by later research. One caution: defaults can also keep people saving at a low rate.

Behavioral economics · Keep your lifestyle below your income

Save More Tomorrow

Richard Thaler & Shlomo Benartzi · Journal of Political Economy, 2004 · employees at several U.S. companies

Employees committed in advance to save part of their future raises. At the first company, most people offered the plan joined, and participants’ average savings rate rose from 3.5% to 13.6% over 40 months.

Evidence strength: Influential for the method, but the U.S. Department of Labor’s research review rates its causal evidence as low, because participants chose to join.

Peer-reviewed economics · The counterweight

Smart and Illicit

Ross Levine & Yona Rubinstein · Quarterly Journal of Economics, 2017 · U.S. entrepreneurs

Owners of incorporated businesses were more likely to have grown up with higher incomes, and scored higher on aptitude tests and self-esteem as teenagers. Background matters, especially for the ownership path.

Evidence strength: High. It belongs here because it cuts against the easy version of the self-made story.

The research behind the Selfmade life

These studies look beyond money habits, at how wealthy people live and spend their time. They describe patterns, and several may be results of wealth rather than causes. How millionaires actually live, and which popular claims hold up →

Peer-reviewed psychology · Time use

Time Use and Happiness of Millionaires

Paul Smeets, Ashley Whillans, René Bekkers & Michael Norton · Social Psychological and Personality Science, 2020 · Dutch millionaires and the general population, two studies

Millionaires spent their time much like everyone else, including similar hours at work. The difference was free time: more of it went to exercise and volunteering, and less to TV and relaxing. They also had more control over their work. Active free time was linked to higher life satisfaction in both groups.

Evidence strength: Moderate. Peer-reviewed, but one country, one point in time, and self-reported diaries. Wealth may make active free time easier.

Peer-reviewed psychology · Buying time

Buying Time Promotes Happiness

Ashley Whillans, Elizabeth Dunn, Paul Smeets, René Bekkers & Michael Norton · PNAS, 2017 · 6,271 people in four countries, plus a field experiment

People who spent money on time-saving services reported higher life satisfaction, even after accounting for income, and a field experiment supported the effect.

Evidence strength: High, for well-being. It says nothing about building wealth.

Survey research · Spending

Stanley’s spending research

Thomas J. Stanley · The Millionaire Next Door (1996), The Millionaire Mind (2000), Stop Acting Rich (2009)

Millionaires in his surveys mostly bought modest cars, clothes, and watches, and stayed in their homes for years. Far more lived in homes worth $300,000 or less than in homes worth $1 million or more. He found that the choice of neighborhood shapes spending on nearly everything else.

Evidence strength: Moderate for the pattern. The dollar figures are from 1996–2009 and self-reported.

Peer-reviewed psychology · Personality

The personality of the wealthy

Marius Leckelt and colleagues · British Journal of Psychology, 2019, and follow-up research · German high-net-worth individuals

Millionaires scored higher on conscientiousness, emotional stability, openness, extraversion, and risk tolerance. Self-made millionaires scored higher on risk tolerance and openness than those who inherited. Across studies, conscientiousness is the trait most consistently linked to income and wealth, but the effects are modest.

Evidence strength: Moderate. Correlational, and effects shrink once education and background are considered.

Peer-reviewed psychology · A correction

Revisiting the Marshmallow Test

Tyler Watts, Greg Duncan & Haonan Quan · Psychological Science, 2018 · 918 children

A child’s ability to delay a treat predicted later achievement much more weakly than the original research suggested, and most of the link disappeared after accounting for background and early ability.

Evidence strength: High. It belongs here to keep claims about willpower honest.

Survivorship bias

Almost every study of millionaires surveys people who already made it. That shows what they did, but not whether the same habits work for everyone who tries them. Somewhere there are people who saved, invested, and worked just as hard, and never reached seven figures because of low pay, illness, bad timing, or bad luck. Nobody surveyed them. That’s why this site describes what self-made millionaires did, and never promises you the same result.

A note on honesty

Every study here has a flaw, and most of the flaws lean the same way: toward overstating the self-made share. Wealthy respondents tend to underweight the help they got, and survey panels skew toward the disciplined. Assume the true numbers are a little lower than any single study claims. Two-thirds to four-fifths is the honest range. That’s still a clear majority, and that’s the point.

A head start helps. It isn’t required.

One idea every Tuesday on the four habits behind self-made wealth. Plus the introduction to Selfmade Habits, the book, free when you join.

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